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Innovation Sprint: Increasing trust in eCommerce in South-Eastern Europe

Di, 25.05.2021 - Sa, 05.06.2021

The number of online shoppers in South-Eastern Europe (SEE) is less than a half of EUs average. One main reason underlying the low engagement in online shopping is the lack of consumers’ trust in e-commerce.

The 12th lab of tomorrow in cooperation with the German Federal ministry for Economic Cooperation and Development aims to solve the complex challenge of trust in e-commerce in SEE with an innovation sprint approach by finding sustainable business solutions that are accepted by consumers and practicable for companies.

  • Duration of Innovation Sprint: 6 half-day sessions
  • Duration of Incubation: 3 months in bi-weekly sessions
  • Participants: up to 30 in 5 teams
  • Participants apply for up to 2 challenges out of the following 4 sub-challenges:
  1. Credibility and quality of e-commerce sellers
  2. Transparency of e-Commerce sellers
  3. Reliability and efficiency of delivery services
  4. Safety and security of online payments

Additional details on the requirements of participation and the proposed timeline are available in the briefing packages and on the website.

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