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Capturing new markets - but how?

Financial supportFinancing
8 Min

Companies face a multitude of questions when undertaking international projects. The AWE initial consultation helps companies to flesh out their business idea and plan the next steps.

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Cocoa with an impact: what companies can learn from Bahlsen

Partners in TransformationAfricaFrom practice
2 Min

How does collaboration with development cooperation work in practice? Bahlsen provides an example.

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8 Personen stehen im Freien um einen Holztisch mit Schüsseln und Zutaten.

What makes partnerships strong: Five keys to success from Viet Nam

Partners in TransformationAsia
3 Min

Find out how cooperation on an equal footing works, using the partnership between Naturland and the Viet Nam Organic Agriculture Association as an example.

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Eine Mann und eine Frau sitzen an einem Tisch und unterhalten sich.

Trust as the key to success

Partners in TransformationIn discussion
3 Min

How does an initial contact develop into a long-term business relationship? Thomas Derstadt, Head of Sourcing + Markets at IPD, discusses hard facts, soft factors – and why trust is the key.

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Companies need to look beyond established economic areas

Partners in TransformationKnowledge and Service
6 Min

Jan Berger, founder and CEO of the Berlin-based think tank Themis Foresight, outlines how Europe might develop over the coming years and what this means for German small and medium-sized enterprises.

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Several men are sitting in a row and putting their hands up.

Ghana: Greater opportunities thanks to strong credit unions

AfricaFinancing
2 Min

Together with the German Sparkassenstiftung, credit unions are strengthening Ghana’s financial sector and laying important foundations for international economic partnerships.

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Two men are standing amongst solar panels.

India – perseverance pays off

AsiaIn discussion
6 Min

India offers huge opportunities for German SMEs. In this interview, Martha Scheifel explains how the new free trade agreement and the AHK India are making it easier to enter the market.

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Five people are picking cardamom in a field and dropping the green seeds into a large sack.

New service for importers: IPD Sourcing Desk

Sustainable Supply ChainNetwork
2 Min

With the Sourcing Desk, the Import Promotion Desk is expanding its range of support services for companies in developing and emerging economies.

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Several people are placing their hands on top of one another on a button. In the background, a monitor displays the words ‘Kenyan-German Business Day’.

German companies training skilled workers in Kenya

Training and QualificationAfrica
2 Min

DEG Impulse is using develoPPP funding to support two projects run by German companies, with the aim of providing young people in Kenya with practical training and future prospects.

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New markets don’t create themselves

Partners in TransformationIn discussion
8 Min

How do German SMEs benefit from development cooperation? Michael Krake, Deputy Director General for Economic Cooperation (BMZ), discusses new markets, German interests and sustainability.

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