The eAcademy Tourism and Hospitality promotes lifelong learning based on practical, industry-focused content.
It offers aspiring tourism professionals 45 free web-based courses which are available in English, French and (in some cases) Spanish. The programme covers the following content and more:
- Tour Guiding: Fundamentals of professional visitor management, tour planning and delivery, as well as effective communication within the tourism sector.
- Business Start-up and Entrepreneurship: Practical knowledge for developing business ideas, establishing new enterprises, and expanding tourism products and services.
- Housekeeping, Hygiene and Quality Management: Knowledge of hygiene, safety, quality standards, and sustainable practices in the hospitality and tourism industry.
- Resilience and Risk Management: Strategies for managing challenges and strengthening personal and business resilience.
- Soft Skills and Customer Service: Essential skills for effective communication, teamwork, guest relations, and professional customer service.
- Accounting and Business Management Fundamentals: Introduction to financial planning, cost control, and the economic management of tourism businesses.
- Marketing and Digital Marketing: Approaches to developing tourism products, reaching target audiences, and using digital marketing channels effectively.
Flexible learning for real-life situations
The online courses are varied and engaging to help learners stay motivated. They combine videos, tasks and webinars. After completing the modules, participants receive digital certificates that serve as proof of the skills and knowledge they have acquired, and can be used when applying to potential employers.
The online courses are hosted on the atingi.org learning platform of the Deutsche Gesellschaft für Internationale Zusammenarbeit(GIZ).
eAcademy Tourism and Hospitality on atingi.org
The eAcademy Tourism and Hospitality is currently available in three languages (English, Spanish and French) on GIZ’s atingi.org knowledge platform. Across 10 modules, the interactive courses provide participants with relevant knowledge about tourism and the hospitality industry.
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The eAcademy Tourism and Hospitality enables companies to equip their employees with the broad-based, practical knowledge they need. It is also available to anyone seeking to train as a tourism professional or looking for specific further training. The learning content is aimed at managers, customer-facing staff, students and unskilled potential workers.
The training courses are especially worthwhile for tourism companies operating in developing countries and emerging economies. Having their staff take part offers several benefits:
- Compliance with international standards: The courses facilitate compliance with global quality and safety standards, which is crucial for international guests.
- Customer experience and hospitality: Better customer service skills improve customer satisfaction and encourage positive reviews and return visits.
- Cost and resource efficiency: Online courses reduce travel costs and enable flexible training without interrupting day-to-day business.
- Digital marketing and accounting systems: Training courses in digital marketing (search engine optimisation, social media, etc.) enable employees to increase the online visibility of their business, which leads to more bookings.
For tourism that strengthens development
The courses also support the sustainable development of our partner countries:
- Promoting sustainable economic development: Trained specialists in the tourism sector boost job creation and strengthen local value chains.
- Tourism as a driver of local development: Trained specialists promote sustainable tourism that creates income and infrastructure in developing regions.
- Sustainability and environmental awareness: Courses in sustainable tourism practices reduce negative environmental impacts and promote responsible travel.
- Equal opportunities and inclusion: Web-based learning also gives disadvantaged groups access to education and career prospects, thus reducing social inequalities.
Frequently asked questions
What training programmes are offered by the Agency for Business and Economic Development (AWE) and Partners in Transformation?
Our services are intended, above all, to be practical and closely tailored to the needs of the private sector and development cooperation. Our training sessions and courses therefore deal with key issues, such as sustainable supply chains, digitalisation and the training of qualified specialists.
Who are our training sessions and courses aimed at?
In general, our training is aimed at key stakeholders in economic cooperation:
- Companies (especially SMEs) which operate internationally or wish to do so
- Associations and chambers which want to provide information to their members
- Investors who want to support sustainable projects
- Advisors and service providers who support companies with regard to sustainability and compliance
We therefore mainly provide training to multipliers. However, the focus is always on local people, who should benefit from fair working conditions and skills development.
Why are training courses so important in development cooperation?
Development cooperation stopped being solely about giving money long ago. Today it focuses on knowledge transfer and partnerships on an equal footing between countries and economic actors. Training courses therefore achieve a key objective of development cooperation and help to address global challenges. For example, while a sustainable supply chain helps to minimise risks (such as production downtime or low-quality goods), supporting equal opportunities can boost global gross domestic product.
Do the training courses result in financial benefits for companies?
Development cooperation, like economic cooperation, is designed for the long term and aims to resolve fundamental problems. That said, the training courses also offer short-term benefits. Clarity on legal issues not only ensures streamlined bureaucratic processes, but also avoids fines for inadvertent compliance violations. At the same time, familiarity with local conditions, risks and support programmes reduces market entry costs.
How do I go about arranging to take part in a training course?
Some of our courses are offered online, free of charge. We can work together to find the right training course for your company. For tailored advice, please contact beratung@wirtschaft-entwicklung.de.
